Dawson & Co

Dawson & Co’s Parnell showroom lies within a heritage building, and features a solid concrete exterior with a vast open space that needed a focal point. Outside In created a ‘living environment’ in the centre of the showroom; an unconventional and cost-effective solution. Plants were also placed to spread greenery throughout the large warehouse – both vertically and horizontally – so that from any angle you look, you see greenery with beautiful furniture. The furniture gives the plants context, and on the other hand, greenery makes interior settings look more lively and interesting. Following the success of the greenery in the Parnell showroom, we followed suit in the Dawson & Co Albany showroom.

Client /Project
Dawson and Co Parnell


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